Signs Bear More Than Words
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Signs Bear More Than Words
SIGNS BEAR MORE THAN JUST THEIR EXPLICIT MESSAGES.
Signs have several jobs. Your signs are the cornerstones of your company's image. Signs carry the implied messages of stability and permanence. In many cases, your signs are your calling cards, your company's primary contact with the general public. Your signs also have to bear the burden of steering potential customers through your doors, instead of your competitors.
SIGNS ARE MORE THAN JUST BOARDS, POSTERS, OR PLACECARDS.
Having read that sentence, you have probably thought of several other materials your message could be carried on. How about your vehicles? Your windows? Even your roof? Maybe a lampshade? Your company's messages can be carried by a multitude of surfaces turning them all, by definition, into signs.